About
Thirty years at HP, where AI strategy meets reality. I've been the builder, the technologist, the product manager, and the strategist. Every role a different angle on the same question: how does technology change the way work actually gets done?
The work now is the same as it's always been: help leaders make the right calls about what's next. The technology changes. The discipline doesn't.
Judgment is what thirty years buys you. Not frameworks, not slideware: the pattern recognition to tell what's real, what's early, and what's noise. It stays sharp the way it was built, hands on. Daily practice with frontier AI tools. Knowing what works when it has to work.
This isn't consulting in the traditional sense. No sixty-page deliverables, no armies of analysts, no discovery phases designed to justify the next phase. The work is direct: conversation, analysis, and a clear point of view. Engagements are shaped around what the situation actually requires. Sometimes that's an ongoing advisory relationship, sometimes a focused engagement that changes the direction, and sometimes working alongside your teams as a seasoned practitioner, helping build what we've decided to build.
Some engagements run direct. Some run through a technology partner you already trust. Either way, the perspective is the same: independent, practical, and accountable to the right decision, not to any tool.

Steve DeRoos
Founder, Next Work Advisory
LinkedInThe best way to understand the work is a conversation.
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